The Company named Atlas Autos Limited signs Technical Assistance Agreement with Honda Motor Company Limited. The historical ceremony takes place in Tokyo in 1963, where Mr. Yusuf H. Shirazi and Mr. Soichiro Honda grace the occasion with their presence. The journey of association with Honda begins.
Atlas Autos Limited becomes the first two wheeler company in Pakistan to get listed on stock exchange.
The Company develops Pakistan’s first gas operated Paint shop. This paint shop results in cost economies and become a source of additional revenue through utilizing its excess capacity.
company launches a series of models. honda c 50, honda c90 and S 90 gained immesnse popularity among the costomer and the journey to become the nations ride started
The Company develops Pakistan’s first gas operated Paint shop. This paint shop results in cost economies and become a source of additional revenue through utilizing its excess capacity.
Honda Motor Company Limited, Japan continues to extend assistance in the local manufacture to the Company. The team of high class engineers from Japan imparts technical training to local employees and supports the Company in re-organization of its factory affairs.
Mr. Ayub Khan, then President of Pakistan, visits the plant.
Atlas Epak Pakistan, a sister concern is established in East Pakistan (now Bangladesh). The two Companies exchange locally produced components and parts. In addition, Atlas Epak Limited produces heavy tools and dies used in the manufacture of local components by Atlas Autos Limited.
As a result of war of 1971, the Company loses control on Atlas Epak Limited.
President of Pakistan, Mr. Zulfiqar Ali Bhutto visits the plant.
The Company faces great challenges due to loss of Atlas Epak Limited. Mr. Soichiro Honda offers markets of Iran and African countries as a way to assist, but Mr. Shirazi remains committed to Pakistan. Under his guidance, the Company continued to invest in machineries and equipments and explore alternate revenue…
The Company continues rapid acceleration in localization of imported components. The Company concluded agreements for the local manufacture of various Honda motorcycle parts.
Faced with growing demand and amidst aggressive expansion plans, the Company launches two of its longest running and most popular production models, the fuel efficient CD 70 and high performance CG 125. Due to their unique features, these models became the Company’s flagship products. Restriction on imported components is lifted…
Panjdarya Limited, an associated company, is incorporated with its plant facility at Sheikhupura for increasing product distribution in Punjab. Second Technical Assistance Agreement is signed with the Honda Motor Company Limited. Relay out, modernization and balancing of manufacturing facility is carried out, which was entirely financed by Company’s own resources.
In collaboration with the Association for Technical Scholarships of Japan, series of technical seminars are held in Pakistan for the first time.
In connection with plant development efforts, several technical teams, including high dignitaries from Honda Motor visits the plant.
A motorcycle Technical Training Centre is established in Lahore to give special attention to train mechanics and users from the rural areas where adequate service facilities are not available.
Panjdarya Limited commences commercial production at its Sheikhupura plant.
The 2 – stroke MB 100 is launched with a memorable advertising campaign.
The President, Mr. Zia ul Haq visits the plant.
First major capacity expansion undertaken by the Company. Accordingly, capacities are expanded and improved quality is achieved in press, die making, tool room and welding shops. Moreover, modern lines for manufacturing of various functional components are added.
New Honda CD 70 with econo-power engine is launched and becomes an instant hit
Japanese Investment Mission, Ambassador of Japan to Pakistan and senior government officials visit the plant.
With the achievement of localization level of 50%, the Company continues its stride towards the goal of complete indigenization of motorcycle manufacturing in Pakistan. A Quality Circle Movement, called “Ala Mayar Circle” is started aiming at fostering improvement in management, quality control and manufacturing techniques.
Atlas Autos Limited organizes the first ever Vendor Conference. The conference serves as a platform for exchange of ideas and future plans with vendors and builds long term relationship to improve quality, safety and business performance.
Prime Minister Muhammad Khan Junejo visits the Company.
Engine Parts Manufacturing Plant is installed. This project introduces new advanced technology in engine manufacturing in the country and provides opportunities for development of local vendor industry.
Joint venture Agreement is entered with Honda Motor where it acquires 10% equity in Atlas Autos Limited. Mr. K. Nagata, Director of Honda Motor Company Limited visits Pakistan to formalize the agreement. The association aimed at continuous improvement in products to satisfy the changing needs of the users and to…
Technical Collaboration Agreement is signed between Panjdarya Limited and Showa Manufacturing Company for manufacture of shock absorbers.
Board of Directors approved the scheme of amalgamation of Atlas Autos Limited and Panjdarya Limited to consolidate Honda motorcycle operations in Pakistan. The name of the new merged Company is changed to Atlas Honda Limited. The merger is envisaged to give the business additional financial strength and flexibility. With this…
The Company continues to expand its model lineup with the launch of new Honda CD 70.
CG 125 engine parts manufacturing plant is installed at Sheikhupura and new model of CG 125 is launched.
To strengthen market position, a new Honda CD70 model with the latest CDI technology is launched.
The Company managed to formalize 4 technical assistance agreements between Japanese companies and vendors. Thus, The Company continues to play a key role in transfer of technology and vendor development in Pakistan.
Atlas Honda signs an export agreement with Honda Motor Company Limited and initiates its first exports to Bangladesh, Nepal, Sri Lanka, Middle East and Central Asia.
The Company receives ISO 9002 certification for both Karachi and Sheikhupura plants.
The Company receives Excellence Award from the Employers’ Federation of Pakistan for being among top ten companies for its human resource and industrial relation policies and practices.
The Company holds 1st ever dealer convention of motorcycle industry in Pakistan.
Company achieves the localization level of 85%. It deleted hi-tech components such as CDI units, Drum Assembly and Gear Shift components through transfer of technology from Japanese companies.
The Company achieves the land mark sales level of 100,000 units by selling 117,209 units in the year.
The governance practices of the Company are recognized by top independent institutes. Accordingly, Company receives “Best Corporate Report” and “Top 25 Companies” award.
An invigorating advertising campaign is launched on the electronic media with the tag line of “Mein Te Honda-i Le Saan” (I will buy Honda only). The advertisement remained instrumental in reinforcing the Company’s quality and brand in the consumers’ minds through humongous recall value.
The Company enters 100cc category market with the launch of the Honda CD100.
The Company once again receives the “Best Corporate Report” Award.
The Company extends the capacity at Sheikhupura plant by establishing, state of the art, 500k Synchronized Assembly Plant. The plant having the production capacity up to 500,000 units is inaugurated by Mr. Takeo Fukui,President and CEO of Honda Motor Company Limited. The plant incorporates “Honda Global Standards” including implementation of…
A new 5 gear model, Honda CG 125 Deluxe is launched.
The Company hosts 15th New Honda Circle Asia-Oceania Convention, the first to be hosted in Pakistan. The event showcases the best circles in Asia Oceania region.
SAP, the leading ERP system in the world, is implemented.
The Company receives Top 25 Companies Award for the second time.
The Company surpasses the 90% localization mark.
The Company crosses the annual sales benchmark of 500,000 units.
The Company expands the dealership network to beyond 500 sales dealers.
The Company attains the “Debt Free” status by completely repaying its borrowings.
The Company launches new model “Pridor” in 100 CC category.
Atlas Honda becomes the first motorcycle company in Pakistan to have all its models compliant with environment friendly minimum emission standards of Euro II technology.
Company introduces CD Dream, the modernized model of CD70.
Company celebrates it’s 50 years anniversary.
